Yes, the pet food industry would jump on this in a heart beat. Companies are always looking for a new "novel" protein to put into a formulation. Novel means it is something new that pets have not been exposed to, so it may not have the allergy issues that more traditional meats have. They will use it to serve a few factors: sets them a…
Yes, the pet food industry would jump on this in a heart beat. Companies are always looking for a new "novel" protein to put into a formulation. Novel means it is something new that pets have not been exposed to, so it may not have the allergy issues that more traditional meats have. They will use it to serve a few factors: sets them apart from other companies, they may claim it is a hypoallergenic food since it is a novel protein, it most likely will be a cheaper way to boost the protein percentage and fool customers into thinking they have a higher meat content than what is really in the package. Marketing and obfuscation are at play here among other deleterious tactics.
Yes, the pet food industry would jump on this in a heart beat. Companies are always looking for a new "novel" protein to put into a formulation. Novel means it is something new that pets have not been exposed to, so it may not have the allergy issues that more traditional meats have. They will use it to serve a few factors: sets them apart from other companies, they may claim it is a hypoallergenic food since it is a novel protein, it most likely will be a cheaper way to boost the protein percentage and fool customers into thinking they have a higher meat content than what is really in the package. Marketing and obfuscation are at play here among other deleterious tactics.